Scottish Government Viewpoint
NEW research has revealed that more than one third of people in Scotland rush through town if they are running late for work.
And more than half (58 per cent) admit to taking risks when travelling in built-up areas such as jumping amber lights (19 per cent) and travelling over the speed limit (19 per cent) in a bid to be 'on time'.
One in 20 also admit to travelling on 'autopilot' every day and do not pay full attention to their surroundings or other road users.
The findings of the survey by the Scottish Government and Road Safety Scotland (part of Transport Scotland) mark the launch of a new campaign with a clear message for all road users; In Town, Slow Down.
A number of organisations including Living Streets Scotland, Cycling Scotland and local authorities are backing the initiative to unite road users and create a greater sense of shared responsibility to help reduce the number of casualties on Scotland's roads.
Minister for Transport Humza Yousaf said: "Whether we drive, ride, cycle or walk, we all share the same road and our actions can have serious consequences. So don't risk it – the message is simple; in town, slow down."
Figures show 96 per cent of accidents involving pedestrians happen in built-up areas, with most casualties occurring between 4-6pm on weekdays and between 1-3pm on weekends.
Stuart Hay, director of Living Streets Scotland says: "We've come a long way in improving safety for pedestrians but by no means can we rest on our laurels.
"Far too many people are still killed or seriously injured on Scotland's roads. People on foot should be safe wherever they walk so I'd urge the public to join the #intownslowdown campaign."